PropArea is committed to protecting the privacy and personal data of individuals who interact with our website, enquiry platforms, and advisory services. This Privacy Policy explains how we collect, use, process, store, disclose, and safeguard personal information in accordance with applicable Indian laws, including the Information Technology Act, 2000 and relevant data protection regulations.

This Policy applies to all visitors, prospective clients, investors, developers, channel partners, and other individuals who access our website or submit information through digital or offline channels.

By accessing our website or using our services, you provide your informed and voluntary consent to the collection and processing of your personal data in accordance with this Privacy Policy. If you do not agree with the terms outlined herein, you are advised to discontinue use of the website and our services.

We collect personal information that is necessary for providing real estate advisory, marketing, and support services. The categories of information collected may include:

• Contact Information: Name, mobile number, email address, and other contact details voluntarily submitted through enquiry forms, calls, or other communication channels.
• Requirement & Preference Details: Property preferences, budget range, investment objectives, geographic interests, and other information relevant to providing tailored property recommendations.
• Technical & Usage Information: IP address, browser type, device information, access times, referral URLs, and other log data collected automatically through cookies, analytics tools, or similar technologies to improve website performance and user experience.
• Communication Records: Records of correspondence, call logs (where applicable), and enquiry history for service quality, compliance, and record-keeping purposes.

We do not intentionally collect sensitive personal data unless voluntarily provided by the user and required for a legitimate business purpose.

PropArea processes personal data strictly for legitimate business purposes and in accordance with applicable legal obligations. The primary purposes for which your information may be used include:

• Coordinating project presentations, property briefings, and site visits with relevant developers or authorized sales representatives.
• Providing requested information, including brochures, floor plans, pricing sheets, payment schedules, and project-related updates.
• Delivering personalized property recommendations based on your stated preferences and investment objectives.
• Conducting internal audits, performance analytics, research, and service optimization initiatives to enhance user experience and operational efficiency.
• Maintaining records for contractual, administrative, accounting, compliance, and dispute-resolution purposes.
• Ensuring compliance with applicable statutory, regulatory, and governmental requirements.

We process personal data only to the extent necessary for the purposes stated above and do not engage in automated decision-making that produces legally significant effects without appropriate safeguards.

PropArea does not sell, rent, or trade personal data to third parties for commercial gain. Disclosure of personal information is limited and undertaken strictly under appropriate safeguards and contractual protections.

• Real Estate Developers & Project Representatives: Enquiry details may be shared with relevant developers or authorized sales partners solely to facilitate your request for project information, meetings, or transactions.
• Technology & Infrastructure Partners: Secure cloud service providers, CRM systems, analytics tools, and IT vendors who support our operational infrastructure under confidentiality and data protection obligations.
• Professional Advisors: Legal, compliance, or financial advisors where necessary for legitimate business or regulatory purposes.
• Regulatory & Government Authorities: Where disclosure is required by applicable law, court order, or legally enforceable governmental request.

All third-party disclosures are conducted under appropriate contractual safeguards to ensure confidentiality, lawful processing, and data security.

Personal data is retained only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including service delivery, regulatory compliance, record-keeping, and dispute resolution requirements. Upon expiry of the applicable retention period, data is securely deleted, anonymized, or archived in accordance with internal data governance policies.

We implement industry-recognized technical and organizational safeguards, including encryption protocols, access controls, secure hosting environments, and periodic security audits to protect personal information against unauthorized access, misuse, alteration, or disclosure.

While we maintain rigorous security standards, users acknowledge that no electronic transmission or storage system can be guaranteed to be entirely secure. Accordingly, information is provided at the user’s own discretion and risk.

PropArea uses cookies, tracking pixels, and analytics technologies to collect information about website usage, visitor interactions, and browsing behavior. These tools help us analyze traffic patterns, measure campaign effectiveness, improve website functionality, and enhance overall user experience.

Cookies may collect technical information such as IP address, device type, browser configuration, session duration, pages visited, and referral sources. This data is processed in aggregated or anonymized form wherever possible and is used solely for legitimate business and performance optimization purposes.

Users may manage, restrict, or disable cookies through their browser settings. However, doing so may impact certain features, personalization capabilities, or performance aspects of the website.

Subject to applicable law, you have the right to exercise control over your personal data. These rights may include:

• Requesting confirmation of whether we process your personal data and obtaining access to such information.
• Requesting correction or updating of inaccurate, incomplete, or outdated information.
• Requesting deletion, restriction, or withdrawal of consent for processing, subject to legal or contractual limitations.
• Opting out of marketing or promotional communications at any time via the unsubscribe mechanism or by contacting us directly.

Requests for exercising privacy rights may be submitted to our Data Governance Team using the contact details provided below. We reserve the right to verify the identity of the requester before processing any such request to prevent unauthorized disclosures.